Privacy Policy

Last updated: April 2026. How Velyx Research Ltd collects, uses, and protects your personal data.

1. Who We Are

Velyx Research Ltd is a UK registered company, Company No. 03697395. We operate the website velyx.co.uk. We are committed to protecting your personal data and handling it responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For any privacy related questions please contact us at hello@velyx.co.uk.

2. What Data We Collect

We collect the following personal data when you use our website or place an order:

• Name and contact details including email address, phone number, and delivery address
• Payment information — we do not collect or store your card or full bank details. Payments are processed via open banking (Pay by Bank) by our payment provider, Wallid
• Order history and purchase information
• Information you provide when contacting us
• Website usage data collected via cookies and analytics tools including Google Analytics

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and fulfil your orders
• To communicate with you about your orders and enquiries
• To send you important updates about your account or our services
• To comply with our legal obligations
• To improve our website and services using anonymised analytics data

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract — processing is necessary to fulfil your order
• Legal obligation — we are required to retain certain records for legal and tax purposes
• Legitimate interests — to improve our services and protect our business
• Consent — where you have opted in to receive marketing communications

5. Marketing Communications

We will only send you marketing emails if you have explicitly opted in to receive them. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at hello@velyx.co.uk.

6. Cookies

Our website uses cookies to improve your experience and collect anonymised analytics data. A cookie consent banner will appear when you first visit our site. You can manage your cookie preferences at any time through your browser settings.

We use the following types of cookies:

• Essential cookies — necessary for the website to function correctly
• Analytics cookies — help us understand how visitors use our site using Google Analytics
• Preference cookies — remember your settings and preferences

7. Sharing Your Data

We do not sell your personal data to third parties. We may share your data with the following trusted third parties where necessary to provide our services:

• Wallid, our open banking payment provider, to process transactions
• Our courier and shipping providers to deliver your orders
• Google Analytics for anonymised website analytics
• Shopify as our e-commerce platform provider
• Klaviyo for email marketing where you have opted in

All third parties we work with are required to handle your data securely and in accordance with UK GDPR.

8. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Order and transaction records are retained for 7 years in accordance with HMRC requirements. You can request deletion of your data at any time subject to our legal obligations.

9. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

• The right to access your data
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent at any time where processing is based on consent

To exercise any of these rights please contact us at hello@velyx.co.uk. We will respond within 30 days.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses SSL encryption for all data transmission. Payments are processed via open banking (Pay by Bank), which does not require us to collect or store your card or full bank details.

11. Third Party Links

Our website may contain links to third party websites. We are not responsible for the privacy practices of those websites and recommend you review their privacy policies independently.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

13. Contact and Complaints

For any privacy related questions or concerns please contact us at hello@velyx.co.uk.

If you are not satisfied with how we handle your data you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.